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Category: general

health care

Health Care: Is it Really?

With so many people advocating for health care reform these days, it’s important to understand the predicament we’re in. The United States “health care system” is a multi-trillion dollar industry driven by profit margin.  It has nothing to do with health or care. Of course, there are caring doctors, nurses, and other medical professionals out…
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nonprofit seo blog

Nonprofit SEO: Is it Important?

Everyone is talking about SEO these days. In case you don’t know, SEO is Search Engine Optimization. That means optimizing your website so it can be easily indexed by search engine algorithms (Google et al.). Let’s say you were a business selling cupcakes. You’d want to make sure that when the googlebots crawl your site,…
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content-writing-blog

Dear Content Writer: Stop Fakin’ the Funk

So, you call yourself a content writer? First of all, the operative word is writer.  A great writer will naturally write great content.  The thing is, having “a way with words” is a gift. Not everyone has said gift. There’s no way around that. It doesn’t matter how many “writing tools” you use. Sure, anyone…
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404 error

Fix That 404 Error

Like a lot of entrepreneurs, I occasionally google my business name, just to see what’s showing up out there in the interwebs. Well, in the past few months, I’ve been seeing a link that looks like a Tangerine Web Works profile page on findablackgirl.com.  Apparently, it’s a directory of businesses owned by women of color…
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stenography

The Court Reporter — Dinosaur or Transformer?

It’s ironic that, with the ongoing evolution of all things digital and the job losses that technology is driving, many industries are facing unprecedented labor shortages. One reason for this is, while younger generations have been encouraged to become college-educated workers, they are overlooking potentially rewarding careers in skilled trades, ranging from construction and plumbing…
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Anyone Can Build a Website!

Anyone Can Build a Website!

Whenever I hear someone say, “Anyone can build a website,” it reminds me of years ago when digital recording was first hitting the mainstream. Suddenly, people thought, “Anyone can record an album.” All you need is a computer and software, right? No musical talent? Just use someone else’s music. No singing voice? Auto-Tune is your…
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Photo by rawpixel on Unsplash

Is Your Website Bringing You New Customers?

I discovered a great article this morning, 19 Experts Explain Why Your Website Isn’t Bringing in Customers. It was written by Josh Steimle for Entrepreneur in 2017. It’s more than a year old, which can be a lifetime in the tech world, but the solid advice from web experts is still incredibly relevant. As small business owners,…
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Photo by Markus Spiske on Unsplash

What Does Copying Website Content Say About You?

Recently, a potential client asked me to copy a competitors’s website content for his new business. He wanted me to duplicate the design and at least 30 pages of copy. Truth be told, the copy wasn’t well-written and was probably copied from somewhere else. I told him I don’t duplicate websites but would create a…
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WordPress - Add New Blog Post

WordPress: How to Add a New Blog Post

So, your web designer/developer has added the final touches and your beautiful new website is live. Yay! Woohoo! Finally! If you’re not an experienced WordPress user, you will probably need a little help with managing your new space on the interwebs.  WordPress is, at its core, a blogging platform. Therefore, the first thing you should learn…
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American Concepts - WordPress Websites

Two New Website Launches This Week

Two clients have launched a new website this week. I enjoyed working on both sites and wish them much success! The first, Collaborative Psychiatric Care, is a one-page site with plenty of growth planned. They’re a new business, focused on telepsychiatry and collaborative care.  If you’re like me, when you think of psychiatry, you visualize…
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