Everyone is talking about SEO these days. In case you don’t know, SEO is Search Engine Optimization. That means optimizing your website so it can be easily indexed by search engine algorithms (Google et al.). Let’s say you were a business selling cupcakes. You’d want to make sure that when the googlebots crawl your site, … Read moreNonprofit SEO: Is it Important?
So, you call yourself a content writer? First of all, the operative word is writer. A great writer will naturally write great content. The thing is, having “a way with words” is a gift. Not everyone has said gift. There’s no way around that. It doesn’t matter how many “writing tools” you use. Sure, anyone … Read moreDear Content Writer: Stop Fakin’ the Funk
Like a lot of entrepreneurs, I occasionally google my business name, just to see what’s showing up out there in the interwebs. Well, in the past few months, I’ve been seeing a link that looks like a Tangerine Web Works profile page on findablackgirl.com. Apparently, it’s a directory of businesses owned by women of color … Read moreFix That 404 Error
It’s ironic that, with the ongoing evolution of all things digital and the job losses that technology is driving, many industries are facing unprecedented labor shortages. One reason for this is, while younger generations have been encouraged to become college-educated workers, they are overlooking potentially rewarding careers in skilled trades, ranging from construction and plumbing … Read moreThe Court Reporter — Dinosaur or Transformer?
Whenever I hear someone say, “Anyone can build a website,” it reminds me of years ago when digital recording was first hitting the mainstream. Suddenly, people thought, “Anyone can record an album.” All you need is a computer and software, right? No musical talent? Just use someone else’s music. No singing voice? Auto-Tune is your … Read moreAnyone Can Build a Website!
Recently, a potential client asked me to copy a competitors’s website content for his new business. He wanted me to duplicate the design and at least 30 pages of copy. Truth be told, the copy wasn’t well-written and was probably copied from somewhere else. I told him I don’t duplicate websites but would create a … Read moreWhat Does Copying Website Content Say About You?
So, your web designer/developer has added the final touches and your beautiful new website is live. Yay! Woohoo! Finally! If you’re not an experienced WordPress user, you will probably need a little help with managing your new space on the interwebs. WordPress is, at its core, a blogging platform. Therefore, the first thing you should learn … Read moreWordPress: How to Add a New Blog Post
Two clients have launched a new website this week. I enjoyed working on both sites and wish them much success! The first, Collaborative Psychiatric Care, is a one-page site with plenty of growth planned. They’re a new business, focused on telepsychiatry and collaborative care. If you’re like me, when you think of psychiatry, you visualize … Read moreTwo New Website Launches This Week
I’ve been freelancing for a while now and I’ve learned a whole lot about my fellow humans, and myself, in the process. I’ve had the pleasure of working with some wonderful people and some not so wonderful. Dealing with a difficult client is something every consultant will experience and I’m still amazed by what some … Read moreAre You a Difficult Client?