Web Design and Communications
Everyone is talking about SEO these days. In case you don’t know, SEO is Search Engine Optimization. That means optimizing your website so it can be easily indexed by search engine algorithms (Google et al). Let’s say you were a business selling cupcakes. You’d want to make sure that when the googlebots crawl your site,…
Like a lot of entrepreneurs, I occasionally google my business name, just to see what’s showing up out there in the interwebs. Well, in the past few months, I’ve been seeing a link that looks like a Tangerine Web Works profile page on findablackgirl.com. Apparently, it’s a directory of businesses owned by women of color…
Whenever I hear someone say, “Anyone can build a website,” it reminds me of years ago when digital recording was first hitting the mainstream. Suddenly, people thought, “Anyone can record an album.” All you need is a computer and software, right? No musical talent? Just use someone else’s music. No singing voice? Auto-Tune is your…
I discovered a great article this morning, 19 Experts Explain Why Your Website Isn’t Bringing in Customers. It was written by Josh Steimle for Entrepreneur in 2017. It’s more than a year old, which can be a lifetime in the tech world, but the solid advice from web experts is still incredibly relevant. As small business owners,…
As a small business owner, increasing your web presence and finding new customers are top priorities. Local business listings are a key component; especially if you operate a service business in a competitive region. If you have put serious time and effort into creating the perfect website for your business, you know that the…
Your website represents you and your amazing business. It should clearly communicate your vision to your fellow humans. If it’s not, you need to change it. You can focus on SEO all day, but driving traffic to an unprofessional looking website is counterproductive. I totally understand the sense of pride and accomplishment when someone…
